FOUNDER — Facial minimalist consultant

I’m Ruth, the founder of our Natural Enhancement Aesthetics Clinic and a dedicated facial consultant. As a mother of two teenage girls and with over a decade of experience in the aesthetics industry, I’ve developed a unique approach to beauty that emphasises natural enhancement.

Over my 10-15 years as an aesthetic consultant, I noticed treatments often failed to preserve clients' individuality and natural beauty. This inspired me to champion a different approach, believing that aesthetics should empower people to age gracefully and confidently.

Working closely with practitioners, I found that many treatments didn’t align with how I would want to look if I were receiving them. Many people seemed content with not looking like themselves post-treatment, which I found troubling. To understand this better, I frequently asked clients, "If you could improve just a few things, what would they be?" Most wanted to look like fresher versions of themselves, yet this wasn’t being delivered.

This understanding drove me to explore alternatives to the overly augmented looks dominating the industry. I believed there was a better way, which led me to establish Natural Enhancement Aesthetics.

At our clinic in Dalston, we embrace the philosophy of enhancing natural beauty to boost confidence. Our clientele shares this vision, seeking minimal treatments that celebrate their individuality rather than altering it. At East London Aesthetics Co., we tailor our treatments to each client’s unique style, ensuring they achieve results that genuinely resonate with them.

By focusing on natural enhancement, I aim to inspire confidence and control in the aging process, allowing clients to feel like the best version of themselves